About 84% of US households take some form of pay-TV service, according to the Leichtman Research Group (LRG). While the number of subscribers has remained fairly flat since 2010, the number of households has grown – so pay-TV penetration has fallen since the country’s move to digital broadcasting. 11% of non-subscribers cited the internet or Netflix as the reason that they do not pay for TV, compared to 3% in 2009. However, spending has increased 36% since 2009, to an average of $89.78 per month.
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