Panasonic Installed the First Digital Signage System Giving Fans Full Visibility from Everywhere at Arena da Baixada in Brazil

By Isaac Oburu
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Panasonic Brazil installed the first digital signage system called Digital Media Center consisting of 220 sets of Viera TV and signage server in the country at Arena da Baixada, giving fans full visibility of what happens on the field. The stadium hosted some of the games of the 2014 FIFA World Cup.

[Flash Video] Digital Signage System at the Arena da Baixada in Brazil
https://www.youtube.com/watch?v=KF5ClFcrlyI

The Digital Media Center is a hub for integrated content distribution enabling control of what is shown on every TV set spread across the stadium. The system ensures that visitors see the images or videos of games or concerts even when they are not on the bleachers. The system by full IP control, developed especially for the Arena, offers good cost-benefit, with high-quality image and durability.

“The Digital Media Center has several uses and may be adapted to client needs. Hence, it adds value to the content where it is installed, making it more interactive with visitors,” said Francisco Pereira, System Solution Manager at Panasonic Brazil.

Since 2014, the stadium has 77 sq. meters of 2 large LED screens at each end of the venue, installed by Panasonic.

Arena da Baixada is located in Curitiba, Paraná state, and is the home of Clube Atlético Paranaense, one of the most traditional soccer teams in Brazil. The stadium was revitalized in 2014, when it hosted World Cup games, and has been sponsored by Panasonic since the tournament. It is the first stadium in Latin America with a retractable roof.