OTT to Overtake Linear Broadcast TV Within Five Years

By Alan Spencer
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According to the findings of the 2017 OTT Video Services study, carried out by Level 3 Communications, Streaming Media and Unisphere Research, 70% of respondents believe that within the next five years, viewing hours of live-linear streaming OTT video will surpass those of traditional broadcast TV.

The third annual survey on OTT trends was based on responses from almost 500 media industry professionals 70% from the US and 16% from Europe.

Some of the key findings of the study, which can be downloaded here (registration needed), were, as follows:

  • More than 25% of participants expect OTT revenue growth to increase as much as 25% from 2016 to 2017, and about 50% of respondents anticipate growth of anywhere between 30% to 50%.
  • Over the next three years, OTT-related services will account for more than 25% of their overall business, according to nearly two-thirds of respondents.
  • Quality of service and quality of experience are the major concerns now, replacing last year’s bandwidth limitation concerns.
  • Almost 70% of respondents offer OTT services globally or across more than one geographic region, and, accordingly, about 50% of respondents employ multiple content delivery networks, up from 40% in 2016.
  • VR received much attention in the 2016 study, but this year it is both higher frame rates and high-dynamic ranges, with almost 50% offering or planning to offer both options. An additional 20% are focusing only on HFR delivery, such as 1080p60.

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