Orange TV in Côte D’Ivoire has licensed Norigin’s Hybrid Apps to deploy a streaming service, which is unique to the region. The solution is deployed locally on premise with specific features to suit the market needs in West Africa.
The streaming service is initially launched on a range of iOS and Android devices that shall also have the possibility to cast the streaming-video content using the Orange Dongle for a large screen experience.
The TV Apps are offered to the mobile subscribers of Orange. The plug-in stick, similar to Google’s Chromecast offering, provides access to movie channels, free TV channels and a full VOD catalogue, presented through a user interface from Norigin´s Hybrid Apps product.
The service is integrated with Orange Money; an innovative, mobile phone-based payment system that allows customers to carry out simple transactions. The Orange Money service is offering a secure and seamless payment service for effortless purchase of subscriptions.
Ajey Anand, Norigin Media’s CEO added: “With the smart phones and tablets becoming key devices in the region, it is only a matter of time before a comprehensive OTT solution is offered across all platforms. Casting of video with the Orange dongle to large screens makes Orange TV a unique proposition in the region. We are proud to launch our TV Apps in Africa and look forward to extending the offer to more devices and markets throughout the continent.”
The Application product suite will be demonstrated at conferences across Europe.
