A Spar supermarket in the Netherlands wanted a new solution for attracting customers to specific brands in store. Windo Displays, a specialist in floor advertising, selected Optoma’s lamp-free LED ML750e projector. Windo’s FloorCaster Pro system incorporates the ML750e to project brand messages and advertisements on the floor of the supermarket.
The project required a compact projection system that could be easily installed and mounted onto any kind of shelving unit and or wall, as well as ensuring that customers didn’t block the projection. The projector had to be able to work alone, be part of a wireless signage network and have a high enough brightness to be visible in ambient light.
Projectors of all types from multiple brands were tested. According to Windo, the Optoma ML750e delivers exceptional colour fidelity and the brightest image for its ultra-compact size. It also incorporates a media player, USB connection and microSD card slot for projection without the need for a source device.
