oOh!media has won a government contract in South Australia for 40 large format billboards across Adelaide’s metropolitan area. The competitive tender was retained by oOh!, which it has held it since its acquisition of Russell Ads in the early 2000s. The 40 billboards are spread across Adelaide and some of the locations are earmarked for conversion to digital.
oOh! recently converted a billboard at the intersection of West Terrace and Franklin Street which overlooks traffic driving into the city from Sir Donald Bradman Drive. In its first week of operation, Adelaide’s newest digital billboard has attracted key SA advertisers such as Flinders University and the RAA and national advertisers including Samsung and Hyundai.
The oOh billboard at the intersection of West Terrace and Franklin Street in Adelaide
