At CES 2024, OLEDWorks unveiled Atala, its new brand dedicated to automotive OLED lighting technology. Atala stands for Advanced Technology for Automotive Lighting Applications and is aimed at providing OLED lighting products tailored for Tier 1 suppliers and original equipment manufacturers (OEMs).
In conjunction with the brand launch, OLEDWorks also revealed the Atala microsite, available at atala.oledworks.com. This online platform offers detailed OLED technology resources and information for engaging with Atala OLED products. The introduction of Atala is described as a strategic move to deliver specialized attention and high-performance OLED technology solutions to the automotive industry.