NPD Predicts 39% Streaming Media Penetration

6 million US homes purchased streaming media players between Q2’13 and Q2’14, according to The NPD Group. The figure means that 17% of US internet households now have such a device. The NPD Group expects ownership to rise to 39% by the start of 2017, driven by more brands in the market (Amazon and Google have joined Apple and Roku), more apps and lower device prices (ASPs are down from $88 in 2012 to $61).