Norwegian newcomers Norxe (pronounced Norse) was founded in September 2015 by eight former Projectiondesign employees, all with extensive industry experience. Jørn Eriksen owns 50% and is chairman, while Kjell Olsen is CEO. The company launched its projectors at I/ITSEC this year and will be showing them again at ISE 2017. The P series are next-generation high brightness LED units with no moving parts, designed with reliability, accuracy, ease of maintenance and cost-effectiveness in mind.
Analyst Comment
Projectiondesign was acquired by Barco back in 2012 and whom we reported on from CeBIT 2002, when we met with Jørn Eriksen who had previously been with projector maker, ASK. Clearly, he has an appetite for projection start-ups! This looks like a difficult to time to start a display company based on projection in Europe, but you could have said the same in 2002!
Last time I met Eriksen, he was at the Display Summit before Infocomm, when he was showing the Kverve A/R headset. (Kverve Has New Optics for AR (DS11b))(BR)
