New Smartphone Challenger Has Fizz

A new challenger has entered the (smartphone) arena – and it’s one that we weren’t expecting. In the coming months, Pepsi will launch a line of self-branded phones and accessories in China. The first, which was leaked a few days before the announcement, will be called the P1, and be launched on the 20th October. Rumours say that it is a mid-range device, with a 5.5″ (1920 x 1080) display, 1.7GHz processor and 2GB of RAM.

Analyst Comment

There was some – completely unrealistic – speculation that Pepsi would manufacture the phones itself. However, the company has confirmed that an OEM partner will do the actual building. (TA)