Lebanon’s Pikasso is continuing the digitisation of Beirut City with the completion of an additional 15 4’×3’ (1.2m x 0.9m) screens in key districts of the capital. The new network, called the Beirut Digital Constellation bis network, is in addition to the Beirut Digital Constellation network, which was installed previously. Both networks together have 30 screens in total spread throughout Beirut’s major locations delivering DOOH campaigns.
The screen design, featuring a yellow bar displaying local time and temperature, allows contextual and relevant messages to be created.
Antonio Vincenti, chairman and CEO at Pikasso, stated that the new network strengthens Pikasso coverage of Beirut upscale districts and allows advertisers to target an affluent audience in the city’s prime locations.
Pikasso Sign Showing Yellow Time and Temperature Bar
