Nationwide Marketing Group has announced the launch of its private label TV brand, BEA (Broad Electronics America). The group made the announcement at its PrimeTime meeting in Las Vegas last week. BEA products will be exclusive to the group’s members.
The product range will not include smart TVs, but will feature Ultra HD models in sizes between 40″ and 65″, plus non-Ultra HD sets in sizes from 32″ to 40″.
The line will be distributed by Nationwide partner, O’Rourke Sales. Customers will also receive a one-year field-scrap warranty that enables the direct replacement of any defective product, free of the inconvenience of having to return it.
The group has said that products will begin shipping in mid-August.
