According to the latest research from Parks Associates:
- More than 50% of US broadband households now watch Internet video on a TV screen.
- 88% of computer-based viewing is from non-linear sources.
- 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content.
- 49% of broadband households in the US subscribe to the market leader, Netflix.
Brett Sappington, senior director of research for Parks Associates stated that, the market has fundamentally changed as today, more TVs are connected to the Internet than ever, either directly or through connected devices like game consoles or streaming media players, such as Roku or Apple TV. The abundance of alternatives is clearly impacting the traditional TV industry with well over 60% of households now subscribing to one or more OTT video services, and one-third subscribing to two or more services. Traditional players have taken notice and many have launched their own OTT offerings to compete.
