In the JD Power US tablet satisfaction survey for this year, Microsoft comes out top for the first time ever. Its overall satisfaction score was 855 on a 1,000-point scale, and was mainly due to its top rankings in the features, styling and design factors.
Microsoft also comes out top in three other areas, as follows:
- Variety of pre-loaded applications;
- internet connectivity; and
- Availability of manufacturer-supported accessories.
Users of the Microsoft Surface tablet, also have the highest incidences of accessory use, and the tablet also has the highest rating in three styling, design attributes and the highest performance in three other attributes.
These accessories are:
- A stylus (48% vs. 27% industry average);
- Physical keyboard (51% vs. 14%); and
- Mouse (27% vs. 6%).
The styling and design attributes are:
- Size of tablet;
- Quality of materials used; and
- Attractiveness of tablet design.
The attributes of performance are:
- Size of tablet;
- Quality of materials used; and
- Attractiveness of tablet design.
The survey also concluded that customers using Microsoft tablets are more likely to be early adopters of technology and that Microsoft also has a higher proportion of younger customers than their competitors.
Some of the other key findings of the report are:
- Overall customer satisfaction with tablet devices is 841, an increase of 21 index points from the 2016 survey.
- Lower price and past experience are the most commonly cited reasons for tablet selection.
- The average screen diagonal among Microsoft customers is highest, at 11.8 inches.
- Nearly one-third (32%) of customers have a data plan with their tablet.
