Meizu Slants to High-End in Low-Cost M Series

China’s Meizu has launched a new device in its M series targeting young professionals. Because of this, the M3E is geared more towards the high end than other products in the range. The focus is on design; fast charging; and powerful cameras.

An aluminium alloy chassis and 2.5D glass are used to make the phone sit comfortably in the hand. Meizu has used its own ‘mCharge’ technology to bring the 3,100mAh battery to 100% charge in just over an hour. mCharge is also able to regulate the charging state, according to phone temperature, battery voltage, use cases and other scenarios.

A Sony IMX258 sensor is used in the M3E’s 13MP rear camera. This cameras also has PDAF and a 0.2-second autofocus speed, much like Sony’s own Z5 phone. The front camera is a 5MP unit.

An octa-core 64-bit Mediatek Helio P10 processor (1.8GHz) runs an Android-based OS called Flyme. The phone also uses ARM’s 64-bit Mali T860 MP2 GPU. It has 3GB of RAM and 32GB of storage.

The 5.5″ display has 1920 x 1080 resolution, with an IPS panel providing a 1,000:1 contrast ratio. Brightness is up to 450 cd/m².

The phone also has a fingerprint sensor. Meizu VP Li Nan said that the M3E will “be able to replace the user’s car keys after a quick firmware upgrade.”

Meizu is selling the M3E in China now, for CNY1,080 ($160) ex VAT.