MediaMelon and Media Excel Claim 35% Bitrate Saving

Streaming company MediaMelon, and OTT transcoding solution supplier Media Excel, have announced a product integration to improve streaming video quality and bandwidth efficiency. The combination of Media Excel’s Hero encoders and MediaMelon’s QBR streaming optimisation is said to reduce bitrates by up to 35%. It can be used for UltraHD delivery and artefact elimination.

QBR is a way to enhance adaptive bitrate streaming, by pre-analysing scene complexity. Used with the Hero encoders (which use HEVC to support UltraHD at 60fps), the companies say that streaming quality is enhanced due to better segment selection. Network bandwidth is already reduced.

The solution was first demonstrated at NAB this year, although we missed it in our coverage.