LG Shows Off Signature OLED TV W7 in Frankfurt

Following in the footsteps of Hamburg, Stuttgart and Berlin, Frankfurt also now has its own LG Signature showroom at the Thonet Concept Gallery.

Thonet Concept Gallery Frankfurt 05

Furniture manufacturer Thonet opened the showroom on September 28th, featuring products from the ultra-premium LG Signature range, alongside those of its other partners Senso, Occhio and Gabriel.

The showroom features LG’s Ultra HD and HDR-capable Signature OLED TV W7 in two screen sizes, as well as other home appliances from the product range.

LG’s Signature OLED TV W Series launched earlier this year.

Analyst Comment

I wonder how well LG will do with this concept. I remember visiting a Sony Qualia store in Tokyo more than ten years ago and on checking my database, I find that Sony had the Qualia sub-brand for its highest end products from around 2004 to 2006. (A 46″ LCD TV for $10,000 shows how far the market has come!). Loewe also did quite a lot of work with high end German furniture maker, interlübke, but this stopped. BR