Bloomingdale’s 59th Street flagship Manhattan store is delivering a unique, immersive shopping experience thanks in large part to massive video walls created with 50 LG OLED commercial displays provided by LG Electronics USA Business Solutions.
The displays offer a dramatic backdrop for “The Carousel @ Bloomingdale’s,” the upscale retailer’s new rotating pop-up shop that tells culturally relevant stories driven by guest curators, each with a unique theme and an unexpected mix of products brought to life by immersive in-store experiences.
Flanking the shop in Bloomingdale’s 59th Street store are two 20-foot wide, 12-foot high video walls, each composed of 25 LG OLED video wall displays in seamless 5 x 5 configurations. Each 55-inch “wallpaper” display, which weighs less than 13 pounds, has a razor-thin depth of just 3.65 mm (0.14 inches) and a bezel width of only 1.2 mm (less than 0.05 inches). All told, more than 100 million pixels make up the 480 square feet of video wall.
The first installment, entitled “Urban Explorer,” takes shoppers on a tour of the urban wilderness, bringing a chic outdoor aesthetic into the concrete jungle with an assortment of tactical gear and functional fashion. The Carousel will be refreshed every two months with a new of-the-moment theme and features a constant rotation of animation and events to amplify the customer experience.
“As the retail landscape changes, we continually seek innovative ways to engage our customer,” said Bloomingdale’sExecutive Vice President and Chief Marketing Officer Frank Berman. “The Carousel allows Bloomingdale’s to regularly offer up new product, new brands and an original immersive experience, all tied to a timely and engaging theme. The rotating shop will provide continual inspiration and guide shopping discovery while bringing a new and different experience with each visit.”
According to Bloomingdale’s, the shop feels like a standalone boutique, and it will have a dedicated entrance located on 60th Street between 3rd Avenue and Lexington Avenue. The LG OLED commercial displays with ultra slim bezels line the perimeter of the shop and play thematic content to further engage consumers into the story. LG OLED technology, with perfect blacks and incredible color, even from wide viewing angles, gives shoppers a jaw-dropping, one-of-a-kind experience.
“The engulfing screens create a cocoon-like feel, virtually transporting guests to new destinations. The combination of unexpected product, unique shopping environment and engaging experiences makes The Carousel like no other pop-up shop in the world,” said Berman, who explained that the displays play a large role in telling the story of the Urban Explorer.
Playing continuous loops of New York City views, the LG OLED video walls get shoppers into the mindset of the Urban Explorer. The massive screens show synchronized content that moves cohesively, setting the scene and essentially transporting guests to the middle of the urban wilderness. Video themes include a birds-eye view of the city, hidden and forgotten places, striking architecture, familiar facades, iconic landmarks and worms-eye views.
“As the pioneer of OLED display technology in both the consumer and commercial markets, LG strives to deliver the ultimate in truly immersive viewing experiences,” said Garry Wicka, head of marketing for LG Electronics USA Business Solutions. “Unique retail installations like The Carousel @ Bloomingdale’s demonstrate how the power of LG OLED helps B2B customers deliver an exceptional experience for their clients.”
LG OLED Wallpaper video wall displays (55-inch model 55EJ5D) are part of the industry’s most diverse lineup of OLED digital signage products, which also includes Wallpaper, In-Glass Wallpaper, Open Frame and, later this year, Transparent LG OLED models. For more information, please visit www.lgsolutions.com.
About LG Electronics USA Business Solutions
The LGElectronicsUSABusiness Solutions divisionserves commercial display customersintheU.S. digital signage, lodging and hospitality, systems integration, healthcare, education, governmentand industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer supportteam, LG Electronics USA Business Solutions delivers business-to-businesstechnology solutionstailoredtotheparticularneedsofbusinessenvironments.LGElectronicsUSAInc.,basedin Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a $55 billion globalforce in consumer electronics, mobile communications, home appliances and air solutions. LG is a 2018 ENERGY STAR® Partner of the Year-Sustained Excellence. For more information, pleasevisit www.lgsolutions.com.
About Bloomingdale’s
Bloomingdale’s is America’s only nationwide, full-line upscale department store and a division of Macy’s, Inc. It was founded in 1872 and currently operates 38 Bloomingdale’s stores and 17 Bloomingdale’s, The Outlet Stores, in California, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, and Virginia. In addition, Bloomingdale’s has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Bloomingdale’s Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.
