LG Lays Down Gauntlet to Samsung Signage

LG actually had new products, which was pleasing to see after mostly being presented with older models and upgrades elsewhere in the hall.

The first thing we saw was a demonstration of LG’s WebOS for Signage software, on the 55″ 55LS55A. Like Samsung’s Smart Signage product, WebOS is now being offered pre-built in to displays, along with a media player. Customers only need to supply power and data. LG is working with Signagelive on this project.

A 47″ narrow-bezel display for videowalls was prominent and is called the 47LV35A. A semi-outdoor solution for retail use, the screen features LG’s ShineOut anti-reflection technology. It uses an IPS panel and a direct-LED backlight. We understand that LG is targeting a competitive price point (we heard that the screen offers ‘Direct-lit performance for edge-lit cost’).

Peerless-AV’s quick-release videowall mounts were used around LG’s stand. As well as the 47LV35A, a Peerless product was supporting the company’s 98″ signage display, the 98LS95A (Display Monitor Vol 21 No 7). LG has tweaked the product software since ISE; any company logo displayed as an overlay on-screen can now be moved to different areas and rotated, supporting the product’s use in both landscape and portrait orientations.

Also on show were LG’s new 34″ monitors: the UM95 (Display Monitor Vol 21 No 11) and 34UC97 (Display Monitor Vol 21 No 33). These are effectively identical, but the latter model is curved.