LG Lays Down Gauntlet to Samsung Signage

By Super User
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LG actually had new products, which was pleasing to see after mostly being presented with older models and upgrades elsewhere in the hall.

The first thing we saw was a demonstration of LG’s WebOS for Signage software, on the 55″ 55LS55A. Like Samsung’s Smart Signage product, WebOS is now being offered pre-built in to displays, along with a media player. Customers only need to supply power and data. LG is working with Signagelive on this project.

A 47″ narrow-bezel display for videowalls was prominent and is called the 47LV35A. A semi-outdoor solution for retail use, the screen features LG’s ShineOut anti-reflection technology. It uses an IPS panel and a direct-LED backlight. We understand that LG is targeting a competitive price point (we heard that the screen offers ‘Direct-lit performance for edge-lit cost’).

Peerless-AV’s quick-release videowall mounts were used around LG’s stand. As well as the 47LV35A, a Peerless product was supporting the company’s 98″ signage display, the 98LS95A (Display Monitor Vol 21 No 7). LG has tweaked the product software since ISE; any company logo displayed as an overlay on-screen can now be moved to different areas and rotated, supporting the product’s use in both landscape and portrait orientations.

Also on show were LG’s new 34″ monitors: the UM95 (Display Monitor Vol 21 No 11) and 34UC97 (Display Monitor Vol 21 No 33). These are effectively identical, but the latter model is curved.