LG Bridges TV-Signage Gap

LG announced a new monitor series at ISE this year, and the range has now been launched in Germany. The LS33A digital signage displays, which will roll out to other markets over the next month, are designed to work 16/7. Five sizes (32″, 42″, 47″, 55″ and 65″) are available, which are largely identical.

‘Bridging the gap’ between TVs and signage screens, LG intends to sell the LS33A monitors for the same price as a conventional TV. They can be used in both portrait and landscape modes and have LG’s SuperSign software embedded, as well as SuperSign Lite and SuperSign C for content management and remote control. René Klos, product market manager at LG Electronics Germany, said, “The system is so intuitive that anyone who uses his or her calendar on the PC or smartphone can also design their own promotional content”.

Each screen uses an IPS panel with 1920 x 1080 resolution and 178 deg viewing angles. They also feature HDMI, RGB, USB, RS232 and RJ45 ports and dual speakers. Differences are in the brightness, contrast ratio and response times. The 32″, 42″ and 47″ have 300 cd/m²; the 55″ has 330 cd/m²; and the 65″ has 350 cd/m². The 32″, 42″, 47″ and 55″ screens have a 1,200:1 contrast ratio, while the 65″ has 1,400:1. The 42″ unit has an 8ms response time, while all others have a 9ms response.
Pricing for the LS33A monitors is on application.