What Display Daily thinks: We don’t want to do an ad for LG’s product lines and services so, there’s plenty of details that you can dig into, if you are so inclined. The more important aspect of what is happening here is the rapid move into expanding LG’s profile as a provider of services and subscription-based pricing.
In Korea, LG can do no wrong with this strategy. Maybe. In other markets, it’s going to take a great deal of infrastructure, some of which is already there with LG’s ThinkQ app and connectivity applications. But, there is definitely a finality to this strategy, meaning that LG has to be fully committed to making it work. There’s no path back for the company.
LG Electronics Launches UP Appliance 2.0 With Hyperpersonalized Experiences and Subscription Services
LG Electronics today unveiled UP Appliance 2.0 in Korea, an upgraded version of its home appliance brand, with a focus on providing hyperpersonalized user experiences, improved connectivity, and new subscription services. UP Appliance 2.0 is the strategic shift for LG that the company announced a few weeks ago, its move into services and subscription-based pricing.
The new UP Appliance 2.0 lineups feature an advanced artificial intelligence chip called DQ-C, which LG developed after three years of research and a new operating system tailored specifically for home appliances. The company plans to introduce the new technology in the premium models of washers and dryers initially. UP Appliance 2.0 will also bring an expanded range of services, such as enabling users to order detergents and meal kits directly from their washing machines and refrigerators. LG has collaborated with home care and grocery delivery services, including Laundrygo and Daeri Jubu locally, with plans to add more partners in the future.
