In the UK, World Duty Free is using SFD Systems’ Digital Shelf Edge platform in the fragrance section of its new store in the North terminal of London’s Gatwick airport to create retail theatre, capture customers’ attention and drive sales. The digital labels play synchronised videos across a three-sided gondola as well as displaying digital pricing and promotional information.
SFD’s Digital Shelf Edge uses full colour, high-resolution screens with a viewing angle of up to 180°. World Duty Free has claimed that brands displayed on the digital labels have enjoyed a sales uplift of 40-50% compared to others in the same promotion.
Take a look at this video from SFD, showing the Digital Shelf Edge in motion.