Larger Smartphones Increase in Consumer Acceptance, Finds Strategy Analytics

A new report from the User Experience Strategies (UXS) group at Strategy Analytics surveying consumers in the US, Western Europe, China and India has explored consumer smartphone size preference.

Flagship device sizes between 5.0” and 5.5” continue to be preferred by most, especially in China and India where a device of 5.5” is considered ‘ideal’ by most. Consumers in all markets surveyed are showing greater interest in larger devices compared to 2017.

Key report findings:

  • A larger percentage of respondents in the US and Western Europe found larger devices to be an ideal size in 2018, compared to 2017.
  • Half of respondents in India found devices with a screen size of 5.5” ideal in 2018, compared to half of respondents citing 5.0” as ideal in 2017.
  • Around half of respondents in China found devices with a screen size of 5.5” ideal in 2018, compared to only a third in 2017.

Christopher Dodge, Associate Director and report author commented, “The primary drivers for larger displays are likely to be stemming from greater productivity and entertainment capabilities, thinner more ergonomic smartphone designs, increased screen resolution, clarity, and quality, and the overall increase in resourcefulness. Smartphones are becoming the control hub for more and more connected devices/services.”

Added Chris Schreiner, Director, Syndicated Research UXIP, “Optimizing one-handed usability and adding value through advanced implementations and HMI (e.g. voice and digital assistants) will reduce physical effort and friction when interacting with larger displays and ultimately, push consumer preference for larger devices even further.”

Global Size Preference

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success.

About User Experience Strategies (UXS)

Analyzing UX innovation opportunities in wireless, smart home, and other emerging technologies, UXS forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests across multiple consumer verticals, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences through both syndicated and proprietary research capabilities. With our extensive expertise in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodologies allow strategic user-centric analysis on the potential for new technologies. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.

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