Korean Makers Slash TV Prices

Samsung is cutting the prices of its newest TVs – by up to thousands of dollars, in some cases. Shortly after the news was shared, LG responded with cuts of its own, to its 2015 OLED models.

Several of Samsung’s UltraHD TVs produced this year use ‘nanocrystals’ (quantum dots). These are the company’s ‘SUHD’ TVs, and it is the prices of these models that Samsung is adjusting. Several models, however, are only having their price lowered or significantly discounted in the USA – price cuts outside of the country are much more conservative.

Prices are from Forbes, which originally posted the story. We have contacted Samsung to confirm the cuts, but the company had no comment.

Samsung SUHD TV Price Cuts
Model Original US Price New US Price EU Equivalent Original UK Price New UK Price
UN65JS9500 $8,000 $5,000 UE65JS9500 £6,000 No Change
UN78JS9500 $17,000 $10,000 UE78JS9500 £10,000 No Change
UN88JS9500 $25,000 $20,000 UE88JS9500 £20,000 No Change
UN78JS9100 $12,000 $9,000
UN48JS9000 $3,500 $2,000 UE48JS9000 £2,600 £2,300
UN55JS9000 $5,000 $2,500 UE55JS9000 £3,100 £2,800
UN65JS9000 $6,000 $3,500 UE65JS9000 £4,000 £3,700
UN78JS8600 $10,000 $8,000
UN48JS8500 $3,000 $1,500 UE48JS8500 £2,100 £1,800
UN55JS8500 $4,000 $2,000 UE55JS8500 £2,600 £2,300
UN65JS8600 $5,000 $3,000 UE65JS8500 £3,500 £3,200
Source: Samsung, via Forbes

Apparently in response to Samsung’s move, LG has lowered the prices of its newest OLED TVs. The EC9300 (54.6″, 1920 x 1080) has been lowered to $2,000, from its original price of $3,500. The EG9600 (curved, UltraHD) has been reduced to $4,000 (54.6″, $5,500 at launch) and $6,000 (64.5″, $9,000 at launch).