JCDecaux has won the street furniture contracts for the French city of Nantes, plus for six administrative regions within the city. The contract is for twenty years and follows negotiation that began in 2015.
The contract is split into two groups and include the installation, marketing, upkeep and maintenance of the units. The first group consists of a minimum of 1,373 advertising street furniture units and 635 non-advertising units, and the second group consists of a minimum of 404 advertising street furniture units and 145 non-advertising units.
JCDecaux will roll out 57 bus shelters with solar panels, and 130 bus shelters designed with the potential to offer USB ports for mobile phone charging. All bus shelters will also have the potential to be equipped with WiFi.
JCDecaux will also install interactive touch-screens, displaying relevant and useful information to users, as well as new high-definition LCD digital screens for outdoor use. These will alternate between displaying real-time city information and advertising.
