Following a competitive tender, JCDecaux won a 10-year contract for advertising at the São Paulo-Guarulhos airport in Brazil. The company has now taken over the management of the advertising space in three terminals and on the access roads to the airport. JCDecaux aims to bring the airport’s advertising to international standards by investing in new premium displays.
Brazil with a population of 20 million inhabitants, and 36.6 million passengers, using over 40 different airlines, used the airport last year. In São Paulo itself, JCDecaux has been displaying around 1,000 digital clocks with integrated advertising spaces since the year 2012, and has also recently won the tender for advertising in the subway.
JCDecaux has now a presence in more than 220 airports, and as a result, the company claims to reach almost every third passenger. A few weeks ago, JCDecaux secured the advertising rights at Tocumen International Airport in Panama City.
JCDecaux has won a 10 year contract for advertising at the São Paulo Guarulhos airport
