JCDecaux Italian Subsidiary Expands DooH Network in Genoa and Milan

IGPDecaux, the Italian subsidiary of JCDecaux, has recently gained two new licences for the installation and management of advertising solutions—the first for Line 5 of the Milan Underground, the second for Genoa’s Cristoforo Colombo Airport. With these two contracts, the company will cover the whole Underground Network of Milan and every north-western airport in Italy.

In the coming months, the company will furnish 14 M5 metro stops with almost 200 large-format panels (300 x 140) and 25 70″ digital screens. Meanwhile, at Genoa Airport, a restyling of advertising displays has begun with the installation of backlight panels and a new digital network.