JCDecaux Italian Subsidiary Expands DooH Network in Genoa and Milan

By Andrew Fenn
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IGPDecaux, the Italian subsidiary of JCDecaux, has recently gained two new licences for the installation and management of advertising solutions—the first for Line 5 of the Milan Underground, the second for Genoa’s Cristoforo Colombo Airport. With these two contracts, the company will cover the whole Underground Network of Milan and every north-western airport in Italy.

In the coming months, the company will furnish 14 M5 metro stops with almost 200 large-format panels (300 x 140) and 25 70″ digital screens. Meanwhile, at Genoa Airport, a restyling of advertising displays has begun with the installation of backlight panels and a new digital network.