Under the name of Digipole, JCDecaux is to install large LED screens in Ireland on busy streets. The first roadside LED screen from JCDecaux will be installed in Dublin, near Pembroke Road and Elgin Road. This will be the first of a number of such LED screens.
The new LED screens will have an advertising space of 8.4 square metres and should also be used for real-time campaigns.
Near this LED screen is the Aviva Stadium, Herbert Park, the US embassy and a number of hotels, shops, bars and restaurants.