JCDecaux Announces London Digital Network Expansion

By Andrew Fenn
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JCDecaux has revealed plans to expand its London Digital Network of public advertising displays with the new Shoreditch Channel.

The London Digital Network originally launched in October 2015 and began operation in January 2016, with 1,000 84″ digital screens installed in bus shelters and other public hotspots throughout London.

The new expansion will bring the network to Shoreditch’s Old Street and High Street, with 51 new screens to be placed in key areas.

No official launch date was mentioned in JCD’s report.

Analyst Comment

Recent figures from Out-of-Home advertising analysts Route shows that Digital-Out-of-Home (DOOH), and JCDecaux’s industry strategy, is going from strength to strength.

The company’s latest report reveals that DOOH now delivers 1.3 billion viewed impressions every week, with JCD accounting for 637 million of those, a 48% market share.

Data from Route 24 also shows that JCDecaux’s impressions have increased by 6% overall, with a 15% increase in those viewed from the roadside and 10% in shopping centres, since the last Route report came out in June. (AF)