JCDecaux has been awarded a 10-year contract for 40 new free-standing digital screens in the London Borough of Bromley. The contract was previously held by Clear Channel and awarded to JCDecaux after a competitive tender that included the digital upgrade of advertising locations in the town centre. Additional new locations will be added following Bromley’s high street improvement work, and links the digital offer in the Glades Mall with other key sites in Bromley centre, including Bromley South station.
Bromley is one of London’s top 20 retail zones with over half a billion-dollar annual spend, according to CACI. These new sites will continue JCDecaux’s London Digital Network roll-out and support the goal of reaching #onebillioneyeballs by the end of 2017, a goal the company set following its digital transformation.
