HDR is the strongest-developing feature in television sets, according to a new report from IHS Markit.
In its TV Design and Features Tracker for the third quarter of 2017, IHS Markit forecasts that HDR TV shipments will grow from 12.2 million in 2017 to 47.9 million in 2021, with a further 88.6 million HDR-ready sets—with HDR decoding but no HDR display capability—shipping in 2021. Paul Gray, associate director for consumer devices at IHS Markit, said:
IHS Markit’s Paul Gray.“HDR is the biggest improvement coming to TV viewing. It has been conclusively demonstrated to have the biggest impact with viewers, and what’s more, the effect works regardless of screen size or resolution”.
Examined in the report are solutions that broadcast and consumer electronics researchers have launched to encode and transmit the extra data required for HDR, as well as forecasts for the different varieties of HDR televisions.
“We expect that only 23% of the ultra-high-definition televisions that ship in 2017 will offer the full HDR experience. The remainder will be able to decode a signal, but lack the high contrast capability to display HDR content to an advantage.”
The cost of backlights for LCDs remains the biggest obstacle to HDR, the analysis said. HDR capabilities in HD TVs are also assessed in the report.
“In locations where the airwaves are congested, broadcasters have no spare space to transmit the extra data required for 4K UHD. However, HD with HDR provides a huge increase in perceived quality for a very low data overhead, and that’s incredibly interesting.”
IHS Markit forecasts that regionally, North America will lead with 14.6 million HDR sets shipping in 2021, while China will be second with 11.8 million. Gray concludes:
“North America remains the sweet spot for TVs, with a preference for large screens, the availability of rich UHD content and a willingness from consumers to buy full-featured sets. While Chinese consumers are buying the biggest TV sets these days, price sensitivity is higher and UHD content is scarcer.”
Analyst Comment
The industry really needs good labelling to ensure that consumers understand when they are just getting a compatible set, and when they are getting a true HDR experience. (BR)
