IDC: MEA PC Market Stabilises as Tablet Demand Continues to Plummet

The Middle East and Africa (MEA) personal computing devices (PCD) market, which is made up of desktops, notebooks, workstations and tablets, declined 7.7% year-on-year in the second quarter of 2018, according to IDC. Shipments fell to around 5.4 million units for the three-month period, which represents the lowest quarterly volume recorded for more than seven years. Senior research manager Fouad Charakla remarked:

“WhilFouad Charakla Senior Research Manager IDCe this marks a considerable decline for the overall market, the PC segment actually performed well, with desktops experiencing strong growth and notebooks experiencing only a small decline. However, there was a much more significant decline in tablet shipments, and only the aggressive distribution push of certain Far-Eastern players prevented an even steeper decline”.

MEA PC Market Vendor Shares 1

The biggest decline in PCD shipments was seen in the Rest of Middle East group of countries, which comprises Iran, Iraq, Syria, Yemen, Afghanistan and Palestine. Charakla continued:

“Iran accounted for the largest chunk of this decline, with the country’s worsening economic situation further weakening the local currency which, in turn, caused shipments into the country to become more expensive and demand to decline. The MEA region’s largest single market, Turkey, experienced something similar, with the country’s currency weakening to new lows against the US dollar, causing a significant increase in the cost of imported devices and a corresponding decline in demand”.

MEA Tablet Market Vendor Shares 1

MEA Tablet Market Vendor Shares 2

In stark contrast, South Africa experienced strong year-on-year growth in PCD shipments, after the rand reached one of its highest levels against the US dollar in recent times. Charakla added:

“Market players operating in the country continued to take advantage of this opportunity throughout the second quarter of 2018, with imported PCs costing far less than before for both local channels and end-users. Other countries that saw strong year-on-year growth for the quarter were Egypt, Nigeria, Kenya and Lebanon”.

IDC’s research shows that the leading PC vendors remained unchanged in the second quarter, with the top-five all occupying the same positions as the same period the previous year. While HP experienced a significant year-on-year jump in its share of PC shipments for the quarter, all the other major players saw their shares shrink, with the exception of Acer, which remained flat. It is also worth noting that the top-three vendors accounted for more than 80% of the region’s commercial PC shipments in the second quarter of 2018.

MEA PCD Shipment Forecast

MEA PCD Shipments Forecast 2

In the tablet segment, Samsung retained its lead in terms of shipments, with most of the major players increasing their shares year-on-year, as the number of vendors active in this space continues to consolidate amid shrinking demand. Looking ahead, IDC expects overall PCD shipments to the MEA region to total 22.4 million units for 2018 as a whole. IDC forecasts that this figure will decline at a steady rate over the coming years, to total 20.8 million units in 2022. Charakla concluded:

“The biggest declines will be seen in the tablet space, as demand for these devices will continue to be cannibalised by the growing use of smartphones. In terms of country markets, Turkey will experience the largest decline in PCD shipments in 2018, as the lira’s perilous exchange rate against the dollar is not expected to recover until 2019.

With demand for tablets falling significantly, the UAE market will see a huge year-on-year decline in PCD shipments during the third quarter of 2018, while cautious end-user sentiment will exacerbate the situation in Saudi Arabia, with the Kingdom’s overall PCD market set for a notable decline. Over in Egypt, however, a large-scale education deal is expected to cause a significant rise in PCD shipments during the second half of 2018″.