IDC: Commercial Market to Drive European Tablet Growth

By Tom Allen
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Western Europe’s commercial tablet market is expected to exceed 11 million units in 2019, representing a CAGR of more than 130% from 2014, says IDC.

Despite the maturing market, this data shows that tablets will continue to represent a significant opportunity for device makers in the future. Tablets have been well accepted by consumers since their mainstream launch in 2010, with new designs, sizes and features introduced as demand develops. Features requested by IT departments and businesses, such as increased security, are also being added.

IDC predicts that the adoption rate of tablets in enterprise will double between 2014 and 2015. Growth will rise significantly until the end of the forecast period. While the perception might be that BYOD is responsible for many tablets in the workplace, “the reality is that more than two-thirds of the enterprises surveyed in France, Germany and [the] UK have already deployed tablets”, said IDC analyst Chrystelle Labesque.

Sales in 2015 will benefit from continued price erosion and innovation. Hybrid device penetration is also expected to rise in corporate and SMB areas, especially being boosted by the introduction of Windows 10 later this year. Apple’s partnership with IBM, and Google’s Android for Work programme, will also increase the relevance of their respective operating systems.