What They Say
Invidis reported that the ISE 2022 event, set for February 1st to 4th in Barcelona, has seen good bookings with the top 50 exhibitors already having booked 37,000 m² of stand space. That’s around 2/3rd of the size of the last Amsterdam event in 2020. Samsung has 1,700 m² (2,400 m² with its Harman subsidiary) and LG will have 1,200 m².
What We Think
The ISE organisers must be relieved that some level of normality is coming back. ISE decided to move to Barcelona as it had run out of space in Amsterdam. It would have been galling if the size of the first event had been a lot smaller than Amsterdam! (BR)
