M&C Saatchi has been working with Clear Channel and Posterscope to develop outdoor advertising that uses a Microsoft Kinect camera to detect a viewer and estimate their engagement. The content on the display is modified to try to ensure that all adverts get the same attention. If a particular advert gets less attention, different versions are tried to see if the attention can be improved. The experiment used a fake coffee brand ‘Bahio’
There’s a video below.
