What Display Daily thinks: Hypothetically, if your company does well, gets good quarterly results, cuts costs, and maintains profitability during a downturn or a bad economic environment, that’s success. On a company by company basis, the definition of boom or bust is very subjective. So, I am not stupid enough to dismiss or argue against the prognostications of executives at corporations in the industry.
If I read everything below correctly, I feel a little more confident in my belief that Samsung is going to have a hard time this year figuring out how to position itself because its core strategy on next gen technologies may not be the right fit for the market.
Samsung Display CEO: Industry Has Hit Bottom, but Recovery Remains Uncertain
The display industry has reached its lowest point, but the pace of recovery remains uncertain, according to Samsung Display CEO Choi Joo-sun. In a meeting with reporters after a special lecture at the Korea Advanced Institute of Science and Technology (KAIST) on March 6, Choi expressed a neutral stance on the industry’s rebound.
IT demand for OLEDs is positive, but smartphones are expected to face more challenges compared to the previous two years,” Choi said. He noted that while business conditions peaked unexpectedly during the work-from-home period, they have been difficult ever since.
Choi emphasized the need to observe the second half of the year after the second quarter to gauge the industry’s recovery, adding that new product launches could create demand and improve business conditions.
Regarding the MicroLED market for augmented reality (AR) and virtual reality (VR) applications, Choi predicted that commercialization would take about three to four years, with the market expected to take off around 2027-2028. Despite this, he stressed that Samsung Display would strive to capture the market through R&D and workforce investments in the next two to three years.
“Samsung Display will not lag behind in this market and will inject manpower and introduce solutions that are competitive with its opponents,” Choi said, citing the company’s acquisition of US-based display company eMagin for $218 million last year as an example of its efforts.
