Goldbach Increases Market Share in DooH

According to Invidis, Goldbach Media has significantly increased its market share in its DooH portfolio. In Switzerland, Goldbach added the three digital-out-of-home networks, Interdiscount Instore TV, Signactive TV and Verbierbergbahnen to its marketing portfolio at the beginning of January 2017. Counted together, the three DooH networks at PoS, fitness studios and tourist hotspots generated around 480,000 additional contacts per week.

The consumer electronics dealers, MediaMarkt and Meltronics added around 5,200 and 4,200 screens respectively. In addition, an extra 6,000 screens were added by Interdiscount Instore TV, giving Goldbach in Switzerland more than 15,000 screens in its DooH portfolio. Also, Signactive TV currently has a total of 100 screens in fitness centres, such as Base Fit and Schneider Health Training. In the Verbier ski area, 30 screens are positioned at cash desks, mountain and valley stations, restaurants and cafés.