GM Insists on Digital Signage for US Brands

By Alan Spencer
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According to a report in Automotive News, General Motors is insisting that from 2018, US dealers of their vehicles, must use digital signage to advertise the GM brands, Chevrolet, GMC and Buick. Automotive Broadcasting Network of Jacksonville, Florida, has been approved as a supplier for the displays, that around 4,200 dealers can use.

GM spokesman Jim Cain told Automotive News that the expectation is that dealerships will complete consultations this year and install signage next year.

The display content will include, advertising on video screens in showrooms, and controlled content on TV sets in the customer waiting areas.

GM is the second vehicle maker in the US to put a mandate in place. Nissan did the same for its Infiniti car dealerships in 2015. Other automakers have varied programmes.