Global OLED TV Market 2015-2019

OLED TVs work on the OLED display technology. They are thinner, lighter, and brighter, and provide better refresh rates and consume less energy compared with its counterparts LCD, plasma, or LED.

OLED TVs do not require backlight unlike LED TVs, because each pixel itself emits light, thus making OLED TV contrast electroluminescent. The self-emitting diodes differentiates OLED TV display from others by creating real colors, perfect contrast, and blur-free picture.
Technavio’s analysts forecast the global OLED TV market to grow at a CAGR of 76.20 percent over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the global OLED TV market for the period 2015-2019. The market size is calculated by considering the revenue generated from the shipments of OLED TVs globally. The report covers OLED TVs across all the resolutions, OLED curved TVs, and flat TVs. However, the report does not consider the following to calculate the market size:
• Aftermarket sales of OLED TVs
• Shipment of LCD or plasma TVs
• Shipment of OLED monitors or any large screen applications other than TVs
• Shipment of accessories and peripherals of OLED TVs

TechNavio’s report, Global OLED TV Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the Key vendors ?operating in this market.
Key Regions
• Americas
Key Vendor
• LG Electronics

Other prominent vendors

• Haier Group
• Konka Group
• Pansonic
• Sichuan Changhong Electric
• Sony
Market Driver
• Inherent Advantages of OLED Technology
• For a full, detailed list, view our report
Market Challenge
• Slow Adoption of New Technology
• For a full, detailed list, view our report
Market Trend
• Increase in R&D Spending
• For a full, detailed list, view our report

Key Questions Answered in this Report

• What will the market size be in 2019 and what will the growth rate be?
• What are the Key Market Trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the Key vendors ?in this market space?
• What are the market opportunities and threats faced by the Key vendors ?
• What are the strengths and weaknesses of the Key vendors ?


Research methodology is based on extensive primary and secondary research. Primary research includes in-depth interviews with industry experts, vendors, resellers and customers. Secondary research includes Technavio Platform, industry publications, company reports, news articles, analyst reports, trade associations and the data published by Government agencies.

Companies Mentioned

LG Electronics, Haier Group, Konka Group, Pansonic, Sichuan Changhong Electric, Sony
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