The big takeaway: three companies – Samsung, Roku, and Pluto TV – will account for 50% of revenues. Given that one of them is not in the TV set business right now, there might be a deal there for a deep-pocketed manufacturer to explore. Samsung has already put some money in there and, no doubt, learnt a few things.
Global revenues for TV series and movies from free ad-supported streaming TV (FAST) are projected to reach $18 billion in 2028, tripling from $6 billion in 2022. The US will contribute 55% to the 2028 total, down from 67% in 2022, and add almost $6 billion between 2022 and 2028. According to Digital TV Research analyst Simon Murray, the FAST market will remain fragmented, with Pluto TV, Roku Channel, and Samsung TV Plus accounting for half of the global total by 2028. Pluto TV’s international expansion is expected to help its global revenues reach $4.2 billion by 2028, quadrupling from $1.1 billion in 2022. FAST revenues refer to advertising from online linear channels and are part of overall AVOD revenues.
