South Korean retailer Shinsegae Corporation teamed up with Montreal-based Moment Factory to create visual content to be displayed on a giant LED tower installed in its new shopping complexes in Daegu .
Moment Factory were brought on to the project a matter of weeks before the centre opened to the public, tasked with creating four content pieces for the six-storey display.
Similar technology is on display at another new Shinsegae shopping center, the Starfield Mall in Goyang, north of Seoul. The complex’s atrium features a similar LED tower, as well as smaller LED panels lining the mezzanine, also showing the same content from Moment Factory.
Take a look at this video, released by Moment Factory, showing off its work at Deagu Shinsegae.
