LG is to concentrate on marketing its G6 smartphone in Korea, the US and Europe, according to a report in Korea-based Daum News. It may not launch the G6 in China at all, as LG’s smartphone shipments amounted to just 0.1% of the Chinese market in 2016. The paper reports that there is a strong likelihood that the company may withdraw from China altogether in smartphones.
Analyst Comment
It’s often strange to go to another region and visit a retail store only to find that brands that are leaders in one region are not present in another. (BR)
