What Display Daily thinks: If you wanted to look at a killer app for your future TV or monitor then it has to be audio. At least that’s according to the research on Gen Z. The data below is consistent with findings in other reports.
Traditional TV viewing is just going to wilt away with each successive generation, and that process may get accelerated in the next 18 months as people become more comfortable with dropping traditional TV viewing habits across all generations. It’s the integration of audio, particularly music streaming that should be of interest, and come as no surprise. We just wrote about a Spotify partnership with Roku on CTVs that ties into this narrative.
No matter the size of the display, it is best to consider all displays that have some connection to entertainment usage as being viewed no differently than smartphone displays. The data below pretty much confirms this because everything that Gen Z is doing is both mobile and in the background.
This is really the design challenge facing all display manufacturers: how to make a TV or a monitor as seamlessly integrated into future consumer’s lives as the smartphone screen is today. Do you start with an emphasis on audio, whether it is speakers or the best Bluetooth connect you can possibly deliver? Is it gaming? Is it more streaming content discovery? It just can’t be a dumb display.
The TV Habits of Gen Z
