Edgeware has announced Ad Enabler, which the company claims will make its ad insertion solution one of the first to support live OTT ad insertion on the MPEG-DASH standard, the native format for Android devices. Ad Enabler is designed to enable a seamless transition between content and ad frames, which can be used in server-side ad insertion (SSAI) for live OTT, live-to-VoD and time-shift TV services.
As well as supporting the HLS standard, the native format for devices using iOS, Ad Enabler also allows for SSAI on all Android-operated devices. The technology detects the SCTE-35 ad markers in an incoming live stream, which dictate where an ad break is to be inserted into the stream and for how long it should play. The segmentation provided by Ad Enabler is designed to make sure that the transitions between content and ads are made according to the markers and that ad breaks don’t override parts of the content or cause glitches in the viewing experience.
Ad Enabler is also integrated with Yospace for SSAI. The company says that inserting ads server-side enables a seamless, TV-like user experience and vastly reduces the threat to advertising caused by ad-blocking applications, giving advertisers the confidence that their adverts will be seen by users. It also provides client-side ad insertion and the same mechanisms can be used for conditional black-out and localised program replacement.
