Dixons Carphone described the Christmas trading period as a “rollercoaster” after the huge scale and success of its Black Friday promotions impacted the three weeks that followed. However, customers responded positively to the Boxing Day deals, where the company saw growth from its record-breaking numbers last year in both the UK and Nordics.
Group like-for-like sales in the nine week period ending at the beginning of January were 7% higher year on year, with the UK & Ireland seeing an 8% increase and Northern Europe rising by 6%. Dixons Carphone’s Southern Europe businesses continue to struggle and reported a 4% drop in like-for-like sales for the period.
Sebastian James, group CEO, said that with the company’s peak time of year behind it, he was confident of being able to forecast profit before tax this year between £355 million and £375 million ($538-569 million).