AMOLED panel technology is poised to secure 43% of total display market revenue by 2028, according to a recent forecast by Omdia. This marks a substantial increase from its 34% market share in 2022, suggesting a transformative period in display technology adoption.
The rise of AMOLED comes at the expense of traditional TFT LCD technology, which is projected to see its market dominance decline to 55% by 2028, down from 65% in 2022. This transition is driven by AMOLED’s superior features, including better picture quality, energy efficiency, and flexible design capabilities, according to Omdia.
Several key factors are accelerating this market evolution: Samsung Display and LG Display are strengthening their market positions through substantial R&D investments in AMOLED technology. Chinese manufacturers have overtaken South Korean companies in Gen 8.6 OLED fab investments, particularly focusing on IT applications
The LCD TV sector is countering OLED competition by emphasizing ultra-large displays (80 inches or larger). Falling AMOLED panel prices are making the technology more accessible in mid-range and lower-end markets
Looking ahead, emerging technologies such as MicroLED, LEDoS, and OLEDoS are expected to capture approximately 5% of the total display market by 2031. These technologies show promise in specific applications, with MicroLED targeting large displays and high-resolution TVs, while LEDoS and OLEDoS are positioned for smaller devices like smartwatches and AR/VR equipment, according to Omdia.
Despite AMOLED’s rising prominence, TFT LCD technology is expected to maintain a significant market presence, particularly in mid-range and budget segments, where its lower production costs continue to offer competitive advantages.
