Indian direct-to-home Pay TV service DishTV has rolled out HD capability to the set-top-boxes of its entire user base, as well as launching a dedicated high-definition STB, the DishNXT HD.
With a view to making HD content more accessible for its users throughout the country, DishTV hopes to boost its HD subscriber count by 25 – 30 million over the next five to six years. Currently, 12.8 million households in India are enjoying the benefits of HD services. DishTV’s Group Chief Executive Officer, Anil Dua said:
“HD space has been fast evolving, making significant in-roads into Indian households.
With a sharp focus on HD, this move aims at bridging the gap between the SD and HD subscribers and taking away the inhibitions involved in switching from SD to HD. Our endeavour is to increase affinity with our audiences by providing them HD viewing experience. This launch of ‘HD for all initiative’ and also the new DishNXT HD STB will lead to a rapid rise in HD consumption.”.
