After weeks of speculation, Coolpad, a global smartphone brand with more than 20 years’ experience, today officially launched the Coolpad Max smartphone in Indonesia. The launch event was held at the Grand Ballroom, Ritz-Carlton Hotel, Pacific Place with around 1,000 attendees, including CEO and media from Coolpad China and Vietnam. The event itself is part of the Coolpad Max Global Launch which was also held in Europe and Asia.
“Coolpad will continue to create sophisticated products that empower you to do more, and live more securely than ever. Our products and services will connect you to each other and become essential and beloved parts of your lives,” said Mr. Douglas Li, CEO of Coolpad Group. “With the introduction of Coolpad Max, we want to help our users expand their world and get dual experience.”
Brings Maximum Experience with a Bundled of Latest Technology
Coolpad Max comes with the World’s First Dual Space feature, which enables users to separate their personal and professional life, without the need to use two different smartphones. Dual Space also allows its users to have two accounts on WhatsApp, Facebook, Line, BBM, and other social media applications in a single smartphone with a BiLogin feature. Coolpad also embeds encryption technology that provides protection for the two sides of users’ life. Thus, any data, contacts, photos, videos, and applications stored on the smartphone can be well protected without worrying about data leakage.
Performance is assured thanks to the advanced Qualcomm Snapdragon 617 MSM8952 1.5 GHz 64 bit Octa-core processor with 4GB RAM for a fast user experience. With the reliable Qualcomm Quick Charge 3.0 technology and 9V/2A charger, users will get more than two hours’ talk time with only five minutes of charging. So you will never have to worry about losing power during important moments.
At just 7.6mm thin and only 170g in weight, the Coolpad Max offers a clear visual experience thanks to a 5.5 inches FHD display with 1500:1 contrast ratio and 95% color gamut. In addition, Coolpad also pinned an Edge Curved Glass 2.5D screen reinforced with Corning Gorilla Glass 4 anti-scratch and anti-fingerprint coating films.
With a Full Metal Unibody Chassis design and two color variations, including Gold and Rose Gold, Coolpad Max offers a premium design for the global market, whilst allowing users to showcase their individual style. Sleek, stylish and a comfortable fit in the hand, Coolpad Max feels as good as it looks. 97% of the Coolpad Max’s material is made of pure metal with 54 highly precise processes and 10 CNC Milling to ensure durability.
The chassis of the smartphone carries a very thin 1.4mm dual-antenna line (thinner than other smartphones, i.e. 2.0mm). This design makes signal transmission 60% stronger and mobile signal reception 30% better. Coolpad holds 13 patents in developing this Tri-dimensional Coupling Antenna technology.
Coolpad Max features a 13 MP rear camera and f/2.0 lens armed with ISOCELL CMOS technology to bring lighter but less color inference. 6P lens minimize the color distortion to produce a brilliant photo. Also it supports PDAF (Phase Detection Auto Focus) to be faster for focusing and Dual Tone LED makes skin color look more natural.
In order to improve security for its users, Coolpad also added the latest fingerprint technology that can deliver convenience, security, and reliability on Coolpad Max. The fingerprint feature not only enables the unlocking function of the smartphone, butalso allows users to use it for App Shortcut, Quick Capture, One Key Dial, Switch Space, and many more!
Also introducing Coolpad Max Lite
The Coolpad Max is specifically designed for people who do not want to carry two smartphones at the same time or have to mix their personal and professional lives their private lives.
Coolpad also presents a middle spec model that also has Dual Space and the fingerprint technology. This smartphone, named Coolpad Max Lite, has a symmetrical design made of aluminum material titanium that maintains the durability and enhances user’s experience.
It is powered by a MSM8929 1.4GHz 64bit Octa Core processor with 3GB RAM capacity to deliver similar performance with Coolpad Max. The 5.5-inch HD display with 2.5D scratch-resistant glass lets everyone enjoy videos and pictures in the finest detail.
Cooperating with Chicco Jerikho as the Brand Ambassador
Coolpad is delighted to announce the signing of Chicco Jerikho as its new Brand Ambassador. The award winning actor isalready featured in a newly integrated campaign for Coolpad which runs on TV, in print, online and in-store that rolled out sinceApril 2016.
“Chicco Jerikho is a strong, passionate man and is well-known as a versatile artist who is very active and has two different roles,” said Jevees Jiang, CEO of Coolpad Indonesia. “This fits with the ‘Dual in One’ motto of Coolpad Max. We admire him for his principles, his talents and his ability to juggle a demanding acting career with being a great businessman.”
“I am thrilled to be part of the Coolpad family. As we know, Coolpad is always committed to delivering a sophisticated smartphone that is equipped with the latest technology,” said Chicco Jerikho. “This is in line with my passion to continue with delivering the best work, both in professional and personal life.”
Availability and Price
Coolpad Max will be available for pre-order at an exclusive price of Rp 4.999.000 (USD375) starting from June 10, 2016. You can register at Blibli.com to participate in the initial sale period. The registration will open from June 10, 2016 to June 20, 2016. If you are registering within that period, you will get an exclusive package. Coolpad Max Lite will be available at Blibli.com starting from May 16, 2016.
