The Recycling Partnership is pleased to announce that the Consumer Technology Association (CTA)™, formerly the Consumer Electronics Association (CEA)®, has just become its newest member, joining the ranks of 19 other industry associations, manufacturers and consumer product groups to improve the nation’s curbside recycling efforts. CTA brings an impressive array of market research and educational program expertise, which dovetails nicely with The Partnership’s operationally-minded communications initiatives.
“As a representative of 2,200 companies within the consumer technology industry, we have a vested interest in seeing consumer goods packaging recycled with the same level of intent and purpose that it was designed,” says Walter Alcorn, vice president, environmental affairs and industry sustainability, Consumer Technology Association. “We believe that The Recycling Partnership’s hands-on, practical approach to improving recycling at the community level is in perfect alignment with our goals. And we are excited to bolster this work as it continues to gain momentum and produce tangible results.”
To date, The Partnership has leveraged the distribution of 165,000 curbside recycling carts, which are projected to increase material collected by 221,408 tons over the next decade. The group’s work has directly touched 71 communities representing more than 1.2 million households and counting.
According to The Partnership’s Executive Director, Keefe Harrison, “CTA’s commitment to our mission is the perfect example of the power that our ever-diversifying member base offers and we’re happy to help support the recovery of more of their member’s packaging materials. We’re able to tap into a treasure trove of resources, vantage points and expertise from across the supply chain and apply it to communities across the U.S. for more meaningful, lasting impacts.”
The addition of CTA comes at the perfect time, as The Partnership is delving ever-deeper into the development, testing and launch of scalable, operationally sound outreach campaigns. Says Harrison, “Our extensive knowledge base in creating recycling behavior change coupled with CTA’s market research prowess creates a compelling combination. Paired with the capabilities of our other members, we’re expecting ever heightening successes in 2016 and beyond.”
