Competition Shifts Tablet Share Away From Dominant Brands

Apple and Samsung, the tablet market’s leading vendors, will see their market share fall in the coming years, says Juniper Research. New players introducing low-cost models and new form factors will be responsible for the companies’ combined 38% market by 2019, says the firm.

Lenovo is chief among the competing brands. Juniper has forecast that the Chinese company will ship 30 million tablets, on top of what it is already selling, by 2019.

The new report from Juniper ( predicts that tablets’ variety and capabilities will expand. Sales will be affected by phablets, and manufacturers will need to develop devices suited to different segments, rather than products that aimed at a very broad audience.

Android will remain dominant, although Windows devices will represent just under 10% of the market by 2019.